Sweet Pea’s new logo – it’s a beautiful thing! Here’s how it was born. Keep reading to see the final product.
The good and the bad part of being a business owner is making decisions. Some are easy, some are not. I like making decisions on my own, but there are those times when I have to admit something is beyond me. I’ve known for a while that I needed help branding my products. So when I finally found the company I wanted to do it for me, I went for it.
I told them my idea of what I wanted the logo to look like and they did a good job of listening to who I am and what my company does. Even so, that first logo reveal meeting was like Christmas Eve – when I was four! I was extremely excited and so nervous all at the same time. I feel their pricing was extremely reasonable for what they do, but I made a bold commitment to spend a good deal of money for my company right now and was trusting the future of my brand to people I had never worked with before. What would I do if I didn’t like even one of their suggestions? Such drama – maybe I’m trying a little too hard to create suspense?
My hubs came with me. I took a deep breath and prepared for the best and the worst. I looked at the options and was relieved that I was immediately drawn to one. The design team did a great job of asking and listening to what I liked about the other logos then they took a few days to combine all my favorite elements into several more options.
At this point, I did something very natural, but it almost derailed the entire project. I sent a picture of my top three options to about 6 people I am close to. I asked for their opinions. Not one person chose my favorite as their first or second choice. Not one person even noticed or mentioned my new logo! I’ll admit I had a 30 minute panic session in which I emailed the entire creative team working on the project and said, “You’re the pros, now what?” Then, it was over. The panic was gone and I was confident again.
One more session with the collaborative team and I was able to finalize the colors for the logo and the font for the tagline. I like that it looks current but a little retro and so pays homage to my scratch-made products using original or updated family recipes . It is simple enough to become an easily recognizable brand, but shows the personal, playful and creative side of my company. Here’s my new baby and I am so proud!
If you need some seriously craveable pies and pastries remember to call Sweet Pea’s or go to http://www.SweetPeasPie.com/
And, if you need a fantastic marketing and design team, please consider the folks at Prime Advertising and Design. http://www.primeadvertising.com/ Tell Mark and Bill that Rachel at Sweet Pea’s sent you.